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In April of 2007, Technorati reported that more than 120,000 blogs are created every day. That is more than one new blog every second. New blog posts are added at a rate of of 1.5 million each day or 17 per second. And that was nearly a year ago. Blogging is now major fixture in our Internet world.
So, why do people blog? There are a multitude of reasons for blogging. I’ve tried to capture the some of the more popular reasons in the following list. Keep in mind that any one blog probably exists for several reasons. A blog that promotes an individual may also sell things and, therefore, make money. A personal blog could be started to express one’s self and to keep in touch with friends. So here is my list of popular reasons to start a blog (with examples):
Promote a business – Many corporations have learned the value of advice and corporate news style blogging as a marketing and public relations tool (including Kleenex with their “Let It Out” blog…yeah, I’m serious). Examples: John Nack on Adobe and Let It Out.
Promote yourself – Blogs can be a great way to let the world know who you are, whether you are wanting to change jobs or promoting your services. Examples: Joe DiAngelo, Personal Trainer and George Torok, Motivational Speaker.
I am not endorsing the content of any of these blogs. I chose them as examples to highlight some of the more popular and well designed blogs. Most of them have been around for several years. So don’t expect your blog to meet this quality level right out of the gate. Your blog is your little corner of the web. You can blog for any reason and blog about whatever you wish.
Why do you blog…or want to?