First, let me give a little history behind my blog murder plot. As many of you know, I own and write for several blogs…four to be exact. I am also developing a trivia website, run a site for our disc golf club, and manage the website at my day job. It’s a lot to manage, but that was the plan from the beginning. I would put up blogs covering the topics I felt most passionate about and would drop any blog that didn’t attract a strong reader base.
Well, SevenActions.com is the under-performing blog. Here are the performance facts:
- I have averaged 3 posts a week since launching on January 1, 2008…68 days ago.
- Traffic is currently averaging 94 daily uniques, but nearly all of that traffic is from two posts that were wildly successful with Stumble traffic.
- Subscribers currently total an unimpressive 11, with a past high of only 19.
- Comments are rare on any of the posts. The average is .9 comments per post.
What these numbers tell me is that readers are simply not connecting with the blog. Design is some of the problem, but I believe content is a much bigger issue. Here are the problems with the blog from my perspective.
- First and foremost, the blog suffers from an unclear mission. The idea of Seven Actions was to look at our entire lives through seven different actions, but that has lead to posts with varied topics and no consistency for the reader.
- The blog design is boring, from the amateurish logo (my design) to the simplistic theme. I am using a premium theme on the site, but I’m not happy with the results.
- The subscriber button is not prominently displayed.
- I don’t post frequently enough about my own success with personal goal achievement. These posts seem to get the most reads from non-Stumble traffic.
So, I’m left with a dilemma. And like some other desperate men before me, I am considering murder as an easy way out. I am thinking about killing the blog. Of course, there are options. Here are the ideas I have come up with.
- Sell the blog to someone who could turn it into a successful site.
- Make changes to the design and content – try to make it work.
- Revamp the entire concept of the site. Change it from a blog to a resource site for personal achievement. Some of the existing content could be used.
- Call up my cousin’s friend and ask him to “take care of the job.” I’ve been told he is discrete and efficient. I don’t want any problems…if you know what I mean.
OR, I could post about this on Blogging Startup and ask your opinion. So, what do you suggest? Is it possible to save this blog, or should I put it out of it’s misery? Making the changes needed to give the blog a clear direction could be quite challenging…any thoughts on how to do that? I’m looking forward to hearing your ideas.
By the way, there are five more days in the BS contest, and every comment here will earn one entry!