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I’ve been kicking this question around recently and still have no definitive answer. But, I have figured out that there’s not one simple measure of blogging success. For some, it is the money they earn. For others, it is how many people see their message.
Well, Nikita Knysh at Nikita Knysh’s Blog has provided us with another interesting way to look at blogging success. In his post, “Calculate Your Blogging Efficiency!“, Nikita describes a simple formula for, duh, calculating your blogging efficiency! You simply divide the number of minutes you spent on your blog by the number of visitors your blog received. Now you know the minutes per visitor ratio for your blog. How cool is that?
Okay, for you money-hungry bloggers, we need to put this in terms YOU will understand. Here is my “Calculate Your Blogging Return on Time Investment” formula (or as I like to call it, the ROTI ratio). Divide the money you’ve earned from the blog by the number of minutes you’ve invested. The result is the income per minute for your blogging. Now multiply by 60 for an hourly wage. What? You make less than minimum wage? Sorry, complain to the Blogger’s Union, Local 354.
How do you measure blogging success?
[Photo Credit: A.A.]
Welcome to the ribbon cutting ceremony for BloggingStartup.com. This is our first “official” post. We hope you enjoy it. If you are interested in blogging, be sure to subscribe to our RSS feed.
In April of 2007, Technorati reported that more than 120,000 blogs are created every day. That is more than one new blog every second. New blog posts are added at a rate of of 1.5 million each day or 17 per second. And that was nearly a year ago. Blogging is now major fixture in our Internet world.
So, why do people blog? There are a multitude of reasons for blogging. I’ve tried to capture the some of the more popular reasons in the following list. Keep in mind that any one blog probably exists for several reasons. A blog that promotes an individual may also sell things and, therefore, make money. A personal blog could be started to express one’s self and to keep in touch with friends. So here is my list of popular reasons to start a blog (with examples):
Promote a business – Many corporations have learned the value of advice and corporate news style blogging as a marketing and public relations tool (including Kleenex with their “Let It Out” blog…yeah, I’m serious). Examples: John Nack on Adobe and Let It Out.
Promote yourself – Blogs can be a great way to let the world know who you are, whether you are wanting to change jobs or promoting your services. Examples: Joe DiAngelo, Personal Trainer and George Torok, Motivational Speaker.
I am not endorsing the content of any of these blogs. I chose them as examples to highlight some of the more popular and well designed blogs. Most of them have been around for several years. So don’t expect your blog to meet this quality level right out of the gate. Your blog is your little corner of the web. You can blog for any reason and blog about whatever you wish.
Why do you blog…or want to?
This morning from the headquarters of the Coryan Blogging Network (CBN) in Elk Grove, California, Jim Lockwood (that’s me, but I want this to sound official) announced that BloggingStartup.com will officially launch on…
January 23, 2008!
This launch has been widely anticipated by the blogging community since word was leaked that CBN was developing a resource and support blog for those new to the blogging experience.
When asked about the rumors that the blog had already launched, Mr. Lockwood replied, “the previous posts were not a part of an organized, official effort to begin the blog.” After future questioning as to whether this post announcing the launch date would only contribute to the confusion regarding the “official” launch date, Mr. Lockwood appeared nervous, or possibly confused. He responded, “I am not, nor have I ever been part of a conspiracy to mislead the public regarding the launch of this blog. The launch date will be January 23, 2008. Those who would suggest that any preposting of information on this blog would constitute an official launch of the blog, are not only questioning my integrity; but they are casting a shadow on the entire blogging community.” Mr. Lockwood then walked away stating he had nothing further to say.
[For those interested in receiving a notice when the blog has “officially” launched, simply leave a comment below. You will receive a VERY BRIEF email informing you of the ribbon cutting ceremony. ]
Thanks for visiting, but you’ve caught me getting ready for the party. The blog is still under development and not yet ready to launch. I’m working on some important content and special features. I want to be sure there is a reason to visit beginning on our first day.
So, the blog will be active in the next month. If you’d like to get an email telling you when we’ve launched, just leave a comment on this blog. In the meantime, check out my other blogs at SevenActions.com and UturnAhead.com.
Thanks for visiting.