How Long Should a Blog Post Be?

325-350 words…or not. Actually, there is no such thing as the RIGHT length for a blog post. But here are some things you may want to consider.

Long_Text260x200Blog Posts Can Be ShortShort or LongLong

Let’s look at two of my favorite blogs: Dosh Dosh and Boing Boing.  Now, immediately you may notice that they have something in common…they are both extremely popular blogs.  Both have daily readers in the thousands and a dedicated crowd of regular followers (much like Blogging Startup…well, maybe not thousands).  But one thing any reader of both blogs will quickly realize: they differ dramatically in post length.  Boing Boing is known for short post of two to 20 sentences highlighting a video, oddity, website or product.  While Dosh Dosh, on the other hand, typically publishes lengthy articles, often more than 3000 words.  Despite taking opposite strategies for post length, both blogs are among the most successful on the Internet.

Write Enough to Get Your Point Across

…but no more.  Back to our examples, Dosh Dosh is often sharing indepth strategies for optimizing your use of the Internet.  A short article would not allow for the detailed information needed to implement much of what is shared.  On the other hand, Boing Boing is just trying to grab your attention long enough to point out something interesting.  Extra words and length writing would only distract the reader from the interesting thing.

Length of Posts Will, In Part, Determine How Often You Post

It stands to reason that if you are writing lengthy posts, you will probably be publishing on your blog less frequently than if you wrote short articles.  Dosh Dosh publishes a few times each month…although he hasn’t published anything since May 18th.  Where are you, Maki?  On the other hand, Boing Boing puts out new posts several times each day.  Just this Friday, July 17th, Boing Boing published 20 posts on topics ranging from raging toilets to baking cookies on a hot car dashboard.  Of course, it helps that Boing Boing has fiddy-seven ninety writers for the blog.

Write With Reader Expectations in Mind

If Boing Boing started publishing 3500 word thesises (or is it thesi…ah, forget it) articles, the readers would quickly lose interest and move on.  And Dosh Dosh equally disappoint fans with Five Bulleted Ideas for Ad Placement.  Hand-in-hand with writing enough to get your point across is writing in a length that readers expect.  Once you’ve set a pattern for your blog, thing seriously before making a change.

Consider Breaking Really Long Posts Into Two or More

If you have a lot of information to share, giveStranger_Fortune300x150 thought to writing a series of posts.  At the very least, break up the long article with sub-headings, short paragraphs, bulleted/numbered lists, and possibly publish on multiple pages.  The idea is to make your longer articles easy to read.

Don’t Allow SEO Concerns Affect the Length of Posts

Some have written that longer posts do better for SEO, possibly just the result of more frequent occurrence of keywords.  Well, don’t you dare write longer just to improve your SEO.  What about your readers?  If you write too long for your subject, readers will move on.  And you certainly won’t merit those all important backlinks if readers find your writing too lengthy.  Again, the rule is “write enough to get your point across…and no more”.

Finally, If You Still Are Unsure About Post Length…TEST

Of course, you already track your blog traffic with a fully functional and easy to read analytics program like, say, Google Analytics…right?  So you can see exactly what your readers are, um, reading.  You can learn how long they hang out on your blog and how many pages they visit.  There are amazing facts that you can learn from reviewing your blog stats on a regular basis.  SO, if you want to find out if short or long posts bring (and keep) more readers, run a test.  For a month, keep your posts short.  Everything you right must be under some predetermined word count.  Then, a month later, post nothing but longer posts.  Now review your analytics to see just what gets read the most.  Of course, you could devise a much more detailed and effective test using goals within Google Analytics, but that is an entirely different post.

So, that’s it.  I think I’ve said enough so, now it’s time to stop writing.

[PhotoCredit:Emborg & Misocrazy]

Did you enjoy this post? Why not leave a comment below and continue the conversation, or subscribe to my feed and get articles like this delivered automatically to your feed reader.


Beautiful post. Thanks for sharing with us.


Great post thanks for info!

betting tips india

I almost never leave a response, but i did some searching and wound up here How Long
Should a Blog Post Be? | Blogging Startup. And I do
have a few questions for you if it’s allright.
Is it just me or does it look like a few of these comments come across like they
are written by brain dead people? :-P And, if you are posting on other online social sites, I’d like to follow everything new you have to post.
Would you list of all of all your social sites like your twitter feed,
Facebook page or linkedin profile?

Are you trying to find Dragon Metropolis hack device.

They are supposed to be convenient to use and make cooking stress-free:
then it seems the choice is between the Cuisinart and the Ronco.
Usually there is very little sign that your computer has been turned into a zombie, that is,
has become part of a botnet.

Success begets success, to more than a small
degree. Let’s say we’re placing a CALL choice in an uptrend.
With this system, which is best for limiting venture,
the strategist splits his stake between put and call selections.
This trading option might apparently seem as a completed effort,
but since binary trading are derivative contracts, finance
& exchange markets do not have to play much role in it.
These people, who’re looking for a staightforward invstment, ty Binay options a try.
Earlier this month, the Philippine Stock Exchange (PSE) began to allow stock brokers to execute
trades on cellphones and mobile tablets.

I almost never leave a response, but i did some searching and wound up here How Long Should a Blog Post Be.
Usually there is very little sign that your computer has been turned into a zombie, that is,
has become part of a botnet.

Great post. I used to be checking continuously this blog and I’m impressed!
Extremely helpful information particularly the ultimate phase :
) I maintain such information much. I used to be looking for
this certain information for a long time.
Thanks and good luck.

Lots of video games have a section for the audio that
is located on the menu. Ellis and Hoffmann said plans range from lounging by the pool, playing a
round of golf and, perhaps most importantly, staging a
fantasy football draft. 1968 ‘ Glenn Scarpelli (actor: One Day at a Time,
Jennifer Slept Here).

Aw, this was a very nice post. Taking a few minutes
and actual effort to generate a really good article… but what can I say… I procrastinate a lot and never seem to
get anything done.

Excellent post to be share with others;
Thanks and good luck

You can potentially have a free country and a professional
version. From this form it will obtain more
prone to enter the most remarkable 25 and list of the 100 that will increase the unloadings to a great extent.
So if you are new i – Phone App Los Angeles developer, to try to
do that the free applications in its place.

Today, programs exist in areas that range from web hosting and online gaming to telecommunication services and a host of consumer products.
You should never spam your audience with unwanted content.

Some companies pay by postal check while others use Alert – Pay or Pay – Pal.

The truth be told, everything you learned from that
seminar was probably written in their book. The success of online commerce has
spurred on the growth and the popularity
of the unique advertising program. You will be on your
way to an online business in no time.

Leave a comment