Book Review: The Adsense Code by Joel Comm
I first read The Adsense Code
Comm wastes very little time getting right to the important stuff. In the first chapter, he explains the basic steps to setting up your website from choosing a domain to brief coverage of search engine optimization (SEO). He explains that the book is not a course on constructing a website, so he spends no more than six pages on these very brief descriptions.
If you are a new web developer, you will want to go directly from chapter one to the fourteenth chapter. In chapter fourteen, Comm covers some important issues to consider before applying for your Adsense account. After reading this chapter, you can then head back to chapter two.
The second chapter, “How to ‘Tweak’ Your Ads to Make Them ‘Click’” jumps right into making Adsense work for you. Comm, speaking from his own personal experience of making as much as $600 a day from Adsense, helps the reader understand how to tweak Adsense ads to get the clicks. And with Adsense, clicks = money!
Joel Comm spends much of his time helping the reader understand the importance of ad placement and design to maximize visibility of the ads. Comm points out that clicks occur most on ads that blend well with the overall design of the website. A good deal of time is spent on explaining how to match the ads to the color and style of your website. I particularly like the example web pages that Comm uses throughout the book to demonstrate what he is teaching. You will find multiple screen shots of example websites.
Comm does a great job of stressing the value of tracking and testing all aspects of your Adsense experience. He explains the optimum way to use Adsense channels to know which ads receive clicks, and when. This information allows you to make changes to placement and design, test these changes, and understand what works best.
Near the end of the book, Comm presents some other resources to monetize your blog besides Adsense. He also dedicates a chapter to basic information for driving traffic to your site. Finally, Comm wraps it all up with some great case examples and a free bonus offer to anyone buying the book. With purchase of the book, you receive
- A 30-page digital document with additional case examples of how to optimize Adsense,
- Access to a members-only Adsense resource page, and
- A free subscription to Joel Comm’s Adsense Secrets Newsletter.
My opinion of The Adsense Code
This book is an excellent tutorial on setting up and maximizing your Adsense revenue. The descriptions and screen shots are easy to follow. Comm’s knowledge comes from his personal success with the Adsense program. My only concern is that readers need to understand that Comm’s SEO and web traffic information is brief and only an introduction to those topics. Bottom line: If you are going to use Adsense, this book is worth the purchase. I have linked to the book on Amazon
Oh, and did I mention how much I love the cover?
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Oh my god! I was hired to redesign this guys blog and he stiffed me. It was part of a design contest where he had requested countless changes and seemed extremely happy with everything, then last minute he pulled out.